1.1 Welcome to the Shopee platform run by Shopee Korea Company Limited and its affiliates and subsidiaries (individually and collectively, "Shopee", "we", "us" or "our") and all sales site platforms and other related Shopee service platforms (“This Platform”). Shopee takes its responsibilities under applicable privacy laws and regulations ("Privacy Laws") seriously and is committed to respecting the privacy rights and concerns of all Users of our Shopee website (the "Site") (we refer to the Site and the services we provide as described in our Site collectively as the "Services"). We recognize the importance of the personal data you have entrusted to us and believe that it is our responsibility to properly manage, protect and process your personal data. This Privacy Policy (“Privacy Policy” or “Policy”) is designed to assist you in understanding how we collect, use, disclose and/or process the personal data you have provided to us and/or we possess about you, whether now or in the future, as well as to assist you in making an informed decision before providing us with any of your personal data.

1.2 "Personal Data" means data about an individual who can be identified from that data, or from that data and other information to which an organisation has or is likely to have access. Common examples of personal data could include name, identification number and contact information.

1.3 By using the Services, registering for an account with us, visiting and accessing our website, you acknowledge and agree that you accept the practices, requirements, and/or policies outlined in this Privacy Policy, and you hereby consent to us collecting, using, disclosing and/or processing your personal data as described in Article 1.2 above.

IF YOU DO NOT CONSENT TO THE PROCESSING OF YOUR PERSONAL DATA AS DESCRIBED IN THIS PRIVACY POLICY, PLEASE DO NOT USE OUR SERVICES OR ACCESS OUR WEBSITE. If we change our Privacy Policy, we will post those changes or the amended Privacy Policy on our website. We reserve the right to amend this Privacy Policy at any time.

1.4 This Policy applies in conjunction with other notices, contractual clauses, consent clauses that apply in relation to the collection, storage, use, disclosure and/or processing of your personal data by us and is not intended to override those notices or clauses unless we state expressly otherwise.

It should be noted that this policy does not apply to the services provided to you by other third parties, and such policy shall be subject to the privacy policy explained to you by them.


This privacy policy section will help you understand the following: (1) When will Shopee collect personal data (Clause 2); (2) What personal data will Shopee collect (Clause 3-6); (3) Purpose of using personal information by Shopee, how does Shopee use and protect customer information (Clause 7-12)


2.1 We will/may collect personal data about you:
a) when you register and/or use our Services or Site, or open an account with us;
b) when you submit any form, including, but not limited to, application forms or other forms relating to any of our products and services, whether online or by way of a physical form;
c) when you enter into any agreement or provide other documentation or information in respect of your interactions with us, or when you use our products and services;
d) when you interact with us, such as via telephone calls (which may be recorded), letters, fax, face-to-face meetings, social media platforms and emails, including when you interact with our customer service agents;
e) when you ask or answer questions from other users in our exchange group forum;
f) when you use our electronic services, or interact with us via our application or use services on our website. This includes, without limitation, through cookies which we may deploy when you interact with our application or website;
g) when you grant permissions on your device to share information with our application or Platform;
h) when you link your Shopee account with your social media or other external account or use other social media features, in accordance with the provider’s policies;
i) when you carry out transactions through our Services;
j) when you provide us with feedback or complaints;
k) when you register for a contest or for various marketing activities; or
l) when you submit your personal data to us for any reason.

The above does not purport to be exhaustive and sets out some common instances of when personal data about you may be collected.


3.1 The personal data that Shopee may collect includes but is not limited to:
a) Basic information (including name, age, date of birth, gender, residential address, billing address, personal telephone number, e-mail address, etc.);
b) Personal identification information and government identification documents (including ID card, officer ID, passport, driving license, etc.);
c) Photographs or audio or video recordings that you share with us (including records of facial features, voice, etc.);
d) Network identification information (including system account, IP address, email address and password related to the foregoing);
e) Personal property information (transactions, bank accounts, points, coupons, platform account balances, etc.);
f) Personal Internet records (including computer IP address, operating system, website browsing records, software usage records, click records, etc.); Personal common device information (including hardware model, device MAC address, operating system type, software list unique device identification code (such as IMEI/android ID/IDFA/OPENUDID/GUID, SIM card IMSI information, etc. describing the basic situation of personal commonly used equipment)); Personal location information (including travel information, precise positioning information, accommodation information, latitude and longitude, etc.);
g) Third-party service provider account information;
h) Any other information about the user when the user signs up to use our Services or Sites, and when the user uses the Services or Sites, as well as information related to how the user uses our Services or Sites; and
i) Aggregate data on content the user engages with.

3.2 You agree not to submit any information to us which is inaccurate or misleading, and you agree to inform us of any inacuracies or changes to such information. We reserve the right at our sole discretion to require further documentation to verify the information provided by you.

3.3 If you do not want us to collect the aforementioned information/personal data, you may opt out at any time by notifying our Data Protection Officer in writing. Further information on opting out can be found in the section below entitled "How can you withdraw consent, remove, request access to or correct information you have provided to us?" . Note, however, that opting out or withdrawing your consent for us to collect, use or process your personal data may affect your use of the Services and the Platform. For example, opting out of the collection of location information will cause its location-based features to be disabled.


4.1 As with most websites and mobile applications, your device sends information which may include data about you that gets logged by a web server when you use our Services. This typically includes without limitation your device’s Internet Protocol (IP) address, computer/mobile device operating system and browser type, type of mobile device, the characteristics of the mobile device, the unique device identifier (UDID) or mobile equipment identifier (MEID) for your mobile device, the address of a referring web site (if any), the pages you visit on our website and mobile applications and the times of visit, and sometimes a "cookie" (which can be disabled using your browser preferences) to help the site remember your last visit. If you are logged in, this information is associated with your personal account. The information is also included in anonymous statistics to allow us to understand how visitors use our Games and Site.

4.2 Our mobile applications may collect precise information about the location of your mobile device using technologies such as GPS, Wi-Fi, etc. We collect, use, disclose and/or process this information for one or more purposes including, without limitation, location-based services that you request or to deliver relevant content to you based on your location or to allow you to share your location to other Users as part of the services under our mobile applications. For most mobile devices, you are able to withdraw your permission for us to acquire this information on your location through your device settings. If you have questions about how to disable your mobile device's location services, please contact your mobile device service provider or the device manufacturer.

4.3 As when you view pages on our website or mobile application, when you watch content and advertising and access other software on our Platform or through the Services, most of the same information is sent to us (including, without limitation, IP Address, operating system, etc.); but, instead of page views, your device sends us information on the content, advertisement viewed and/or software installed by the Services and the Platform and time.


5.1 We or our authorized service providers may from time to time use "cookies" or other features to allow us or third parties to collect or share information in connection with your use of our Services or Platform. These features help us improve our Platform and the Services we offer, or help us offer new services and features. “Cookies” are identifiers that are stored on your computer or mobile device that record data about computer or device, how and when the Services or Platform are used or visited, by how many people and other activity within our Platform. We may link cookie information to personal data. Cookies also link to information regarding what items you have selected for purchase and web pages you have viewed. This information is used to keep track of your shopping cart, to deliver content specific to your interests, to conduct data analysis and to monitor usage of the Services.

5.2 You may refuse the use of cookies by selecting the appropriate settings on your browser or device. However, please note that if you do this you may not be able to use the full functionality of our Platform or the Services.

You may refuse the use of cookies by selecting the appropriate settings on your browser. However, please note that if you do this you may not be able to use the full functionality of our Site or the Services.


6.1 Users in possession of another User’s personal data through the use of the Services (the “Receiving Party”) hereby agree that, they will (i) comply with all applicable personal data protection laws with respect to any such data; (ii) allow the User whose personal data the Receiving Party has collected (the “Disclosing Party”) to remove his or her data so collected from the Receiving Party’s database; and (iii) allow the Disclosing Party to review what information has been collected about them by the Receiving Party, in each case of (ii) and (iii) above, in compliance with and where required by applicable laws.

6.2 Notwithstanding anything set forth herein, Users in possession of another User’s personal data shall comply with all applicable Privacy Laws and, in respect of any buyer’s personal data received from Shopee, (i) are not permitted to use such buyer’s personal data except as reasonably necessary to respond to buyers’ enquiries and to carry out respond to, process, deal with or complete a transaction without the buyers’ and Shopee’s prior written consent; (ii) should refrain from contacting buyers using such information outside of the Shopee platform; (iii) are not permitted to disclose such buyer’s personal data to any unauthorized third parties without the buyer’s and Shopee’s prior written consent; (iv) shall employ sufficient security measures to protect each Shopee user’s personal data in their possession and to delete such data as soon as reasonably possible upon completion of the transaction; and (v) to inform Shopee’s Personal Data Protection Officer at in the event of any potential data breach or other loss of such user’s data.

6.3 These obligations are in addition to and shall supplement the terms as set out in Shopee’s Terms of Service the additional terms / the Supplementary Agreements and various SIP rules and operation guidelines published by Shopee and other privacy policy or policies you may enter into in connection with your use of the Services.

7.1 We may collect, use, disclose and/or process your personal data for one or more of the following purposes:
a) to consider and/or process your application/transaction with us or your transactions or communications with third parties via the Services;
b) to manage, operate, provide and/or administer your use of and/or access to our Services and Site (including, without limitation, your preferences), as well as your relationship and user account with us;
c) to respond to, process, deal with or complete a transaction and/or to fulfil your requests for certain products and services and notify you of service issues and unusual account actions;
d) to enforce our Terms of Service or any applicable end user license agreements;
e) to protect personal safety and the rights, property or safety of others;
f) for identification and/or verification;
g) to maintain and administer any software updates and/or other updates and support that may be required from time to time to ensure the smooth running of our Services;
h) to deal with or facilitate customer service, carry out your instructions, deal with or respond to any enquiries given by (or purported to be given by) you or on your behalf;
i) to contact you or communicate with you via voice call, text message and/or fax message, email and/or postal mail or otherwise for the purposes of administering and/or managing your relationship with us or your use of our Services, such as but not limited to communicating administrative information to you relating to our Services. You acknowledge and agree that such communication by us could be by way of the mailing of correspondence, documents or notices to you, which could involve disclosure of certain personal data about you to bring about delivery of the same as well as on the external cover of envelopes/mail packages;
j) to inform you when another user has sent you a private message or posted a comment for you on the Site;
k) to conduct research, analysis and development activities (including, but not limited to, data analytics, surveys, product and service development and/or profiling), to analyse how you use our Services, to improve our Services or products and/or to enhance your customer experience;
l) to allow for advertising and other audits and surveys to, among other things, validate the size and composition of our target audience, and understand their experience with Shopee’s Services;
m) for marketing and, in this regard, to send you by various modes of communication marketing and promotional information and materials relating to products and/or services (including, without limitation, products and/or services of third parties whom Shopee may collaborate or tie up with) that Shopee (and/or its affiliates or related corporations) may be selling, marketing or promoting, whether such products or services exist now or are created in the future. You can unsubscribe from receiving marketing information at any time by using the unsubscribe function within the electronic marketing material. We may use your contact information to send newsletters from us and from our related companies;
n) to respond to legal processes or to comply with or as required by any applicable law, governmental or regulatory requirements of any relevant jurisdiction or where we have a good faith belief that such disclosure is necessary, including, without limitation, meeting the requirements to make disclosure under the requirements of any law binding on Shopee or on its related corporations or affiliates (including, where applicable, the display of your name, contact details and company details);
o) to produce statistics and research for internal and statutory reporting and/or record-keeping requirements;
p) to carry out due diligence or other screening activities (including, without limitation, background checks) in accordance with legal or regulatory obligations or our risk management procedures that may be required by law or that may have been put in place by us;
q) to audit our Services or Shopee's business;
r) to prevent or investigate any fraud, unlawful activity, omission or misconduct, whether relating to your use of our Services or any other matter arising from your relationship with us, and whether or not there is any suspicion of the aforementioned;
s) to store, host, back up (whether for disaster recovery or otherwise) of your personal data, whether within or outside of your jurisdiction;
t) to deal with and/or facilitate a business asset transaction or a potential business asset transaction, where such transaction involves Shopee as a participant or involves only a related corporation or affiliate of Shopee as a participant or involves Shopee and/or any one or more of Shopee's related corporations or affiliates as participant(s), and there may be other third party organisations who are participants in such transaction. A “business asset transaction” refers to the purchase, sale, lease, merger, amalgamation or any other acquisition, disposal or financing of an organisation or a portion of an organisation or of any of the business or assets of an organisation; and/or
u) any other purposes which we notify you of at the time of obtaining your consent. (collectively, the “Purposes”).

7.2 You acknowledge, consent and agree that Shopee may access, preserve and disclose your Account information and Content if required to do so by law or pursuant to an order of a court or by any governmental or regulatory authority having jurisdiction over Shopee or in a good faith belief that such access preservation or disclosure is reasonably necessary to: (a) comply with legal process; (b) comply with a request from any governmental or regulatory authority having jurisdiction over Shopee; (c) enforce the Shopee Terms of Service or this Privacy Policy; (d) respond to any threatened or actual claims asserted against Shopee or other claim that any Content violates the rights of third parties; (e) respond to your requests for customer service; or (f) protect the rights, property or personal safety of Shopee, its users and/or the public.

7.3 As the purposes for which we will/may collect, use, disclose or process your personal data depend on the circumstances at hand, such purpose may not appear above. However, we will notify you of such other purpose at the time of obtaining your consent, unless processing of the applicable data without your consent is permitted by the Privacy Laws.


8.1 We implement a variety of security measures to ensure the security of your personal data on our systems, including but not limited to physical, technical and administrative measures to minimize the risk of loss, misuse, unauthorized access, disclosure and modification. Due to various malicious methods and continuous breakthroughs in science and technology, you understand and understand that even if we try our best to take the above-mentioned measures, your personal information may still be disclosed, damaged or lost, and Shopee does not undertake any promise or guarantee for this.

8.2 We will retain personal data in accordance with the Privacy Laws and/or other applicable laws. That is, we will destroy or anonymize your personal data when we have reasonably determined that (i) the purpose for which that personal data was collected is no longer being served by the retention of such personal data; (ii) retention is no longer necessary for any legal or business purposes; and (iii) no other legitimate interest warrant further retention of such personal data. If you cease using our Services, or your permission to use the Site and/or the Services is terminated, we may continue processing your personal data in accordance with this Privacy Policy and our obligations under the Privacy Laws.


9.1 In conducting our business, we will/may need to disclose your personal data to our third party service providers, agents and/or our affiliates or related corporations, and/or other third parties (whether sited in Korea or outside of Korea) for one or more of the above-stated Purposes. Such third party service providers, agents and/or affiliates or related corporations and/or other third parties would be processing your personal data either on our behalf or otherwise, for one or more of the above-stated Purposes. Such third parties include, without limitation:
a) our subsidiaries, affiliates and related corporations;
b) our website users for one or more of the above-stated purposes;
c) contractors, agents, service providers and other third parties we use to support our business (“Authorized Partners”). These include but are not limited to those which provide administrative or other services to us such as mailing houses, telecommunication companies, information technology companies and data centres; We will only share your information in a limited manner for the legal, legitimate, necessary, specific, and clear purposes stated in this privacy policy. Authorized partners can only access the information they need to perform their duties and shall not use this information for any other purpose.
d) a buyer or other successor in the event of a merger, divestiture, restructuring, reorganization, dissolution or other sale or transfer (whether as a going concern or as part of bankruptcy, liquidation or similar proceeding) of some or all of Shopee’s assets, in which personal data held by Shopee about our users is among the assets transferred; or to a counterparty in a business asset transaction that Shopee or any of its affiliates or related corporations is involved in; and
e) third parties to whom disclosure by us is for one or more of the Purposes and such third parties would in turn be collecting and processing your personal data for one or more of the Purposes.

9.2 This may require, among other things, for us to share information, including statistical and demographic information, about our users and information about their use of the Services with suppliers of advertisements and programming.

9.3 For the avoidance of doubt, in the event that Privacy Laws or other applicable laws permit an organisation (such as Shopee) to collect, use or disclose your personal data without your consent, such permission granted by the laws shall continue to apply.

9.4 Third parties may unlawfully intercept or access personal data transmitted to or contained on the site, technologies may malfunction or not work as anticipated, or someone might access, abuse or misuse information through no fault of ours. We will nevertheless deploy reasonable security arrangements to protect your personal data as required by the Privacy Laws; however, there can inevitably be no guarantee of absolute security such as but not limited to when unauthorised disclosure arises from malicious and sophisticated hacking by malcontents through no fault of ours.


10.1 Our Site uses Google Analytics, a web analytics service provided by Google, Inc. ("Google"). Google Analytics uses cookies (files placed on your device) to help the website analyse how users use our Services. The information generated by the cookie about your use of the Services or device (including your IP address) will be transmitted to and stored by Google on servers in the United States. Google will use this information for the purpose of evaluating your use of our Services, compiling reports on website activity for website operators and providing other services relating to website activity and Internet usage. Google may also transfer this information to third parties where required to do so by law, or where such third parties process the information on Google's behalf. Google will not associate your IP address with any other data held by Google.

10.2 We, and third parties, may from time to time make software applications downloads available for your use on or through the Services. These applications may separately access, and allow a third party to view, your identifiable information (such as your name, your User ID, your device’s IP Address or other information), such as any cookies that you may previously have installed or that were installed for you by a third party software application or website. Additionally, these applications may ask you to provide additional information directly to third parties. Third party products or services provided through these applications are not owned or controlled by Shopee. You are encouraged to read the terms and other policies published by such third parties on their websites or otherwise.


11.1 WE DO NOT GUARANTEE THE SECURITY OF PERSONAL DATA AND/OR OTHER INFORMATION THAT YOU PROVIDE ON THIRD PARTY SITES. We do implement a variety of security measures to maintain the safety of your personal data that is in our possession or under our control. Your personal data is contained behind secured networks and is only accessible by a limited number of persons who have special access rights to such systems, and are required to keep the personal data confidential. When you place orders or access your personal data, we offer the use of a secure server. All personal data you supply is encrypted into our databases to be only accessed as stated above.

11.2 In an attempt to provide you with increased value, we may choose various third party websites to link to, and frame within, the Site. We may also participate in co-branding and other relationships to offer e-commerce and other services and features to our visitors. These linked sites have separate and independent privacy policies as well as security arrangements. Even if the third party is affiliated with us, we have no control over these linked sites, each of which has separate privacy and data collection practices independent of us. Data collected by our co-brand partners or third party web sites (even if offered on or through our Site) may not be received by us.

11.3 We therefore have no responsibility or liability for the content, security arrangements (or lack thereof) and activities of these linked sites. These linked sites are only for your convenience and you therefore access them at your own risk. Nonetheless, we seek to protect the integrity of our Site and the links placed upon each of them and therefore welcome any feedback about these linked sites (including, without limitation, if a specific link does not work).


12.1 Your personal data and/or information may be transferred to, stored or processed outside of your country/region. In most cases, your personal data will be processed in Singapore. Shopee will only transfer your information overseas in accordance with Privacy Laws.



13.1 Opting Out and Withdrawing Consent

a) You may withdraw your consent for the collection, use and/or disclosure of your personal data in our possession or under our control by sending an email to our Personal Data Protection Officer at, and we will deal with it in accordance with this privacy policy as well as the relevant obligations under the Privacy Laws and other applicable laws.
However, your withdrawal of consent may mean that we will not be able to continue providing the Services to you, and we may need to terminate your existing relationship and/or the contract you have with us.

13.2 Requesting Access to, or Correction of Personal Data

a) If you have an account with us, you may personally access and/or correct your personal data currently in our possession or control through your Account Manager or the corresponding page on the Site. If you do not have an account with us, you may request to access and/or correct your personal data currently in our possession or control by submitting a written request to us. We will need enough information from you in order to ascertain your identity as well as the nature of your request so as to be able to deal with your request. Hence, please submit your written request by sending an email to our Personal Data Protection Officer at

b) We may charge you a reasonable fee for the handling and processing of your requests to access your personal data. If we so choose to charge, we will provide you with a written estimate of the fee we will be charging. Please note that we are not required to respond to or deal with your access request unless you have agreed to pay the fee.

c) We reserve the right to refuse to correct your personal data in accordance with the provisions as set out in Privacy Laws, where they require and/or entitle an organisation to refuse to correct personal data in stated circumstances.


14.1 If you have any questions, concerns or complaints about our privacy practices, please contact us at


15.1 We can modify this privacy policy by publishing a revised policy on the Site at any time, and notify you by means of announcements, emails, text messages or app pushes 7 days before the revised privacy policy takes effect. If you have any comments on the revised privacy policy, you shall send it in writing to: If you do not submit written comments to Shopee within 7 days after receiving the aforementioned notice, you shall be deemed to agree and accept this revised privacy policy.

15.2 Please also read the Terms of Service establishing the use, disclaimers, and limitations of liability governing the use of the Site and the Services and other related policies.

Last Updated: 1 April 2021